I recently wrote an article on Skyword’s The Content Standard about the story of Marshmallow Fluff, and how the company used content marketing before content marketing was a thing.
It was a fun article to research and write, and it left me with a craving for a fluffernutter. Even better, it generated quite a bit of buzz. Bethany Johnson, a fantastic content writer, brought it to the attention of Joe Pulizzi and Robert Rose of the Content Marketing Institute’s This Old Marketing Podcast. Joe and Robert were kind enough to discuss the article as an example of content marketing in a recent episode of their podcast.
They discuss my Fluff article around 55 minutes into episode 202. Listen below:
I’m glad so many are enjoying the story of Marshmallow Fluff and the Flufferettes. Thanks for the shoutout guys!
Image source: Mike Mozart/Flickr