I recently wrote an article on Skyword’s The Content Standard about the story of Marshmallow Fluff, and how the company used content marketing before content marketing was a thing.
Do you want to boost your site’s traffic, but unsure of shelling out money for a pay per click (PPC) campaign? Consider that 85% of clicks resulting from a search are organic links and not paid ones, according to this Unbounce infographic. Not only that, but SEO (or “search engine optimization”) offers the superior return on investment. Before you look into paid search, make sure you’re doing these.