Mike Joyce

Overlay for Your Orders

Generating interest in the new Rx orders experience

Situation

We were rolling out a new pharmacy orders experience. The new Your Orders page would replace the old Recent Orders page, providing more useful information, more options and a cleaner interface. 

Task

My design team and I were tasked with generating interest in this new Rx orders experience. 

Action

We created an overlay for iOS and Android users so they could see the new experience as it rolled out. This would inform users about the new features and build up interest. 

In order to keep customers clicking through, the 4-part presentation needed to be scannable, informative and conversational. I had to toe the line between keeping copy light and giving all the relevant info. After many rounds of updates and presentations to many stakeholders — including the Board of Directors — we came up with this finalized overlay.

Results

As of August 2024:

  • 1.3 million users have seen the overlay across iOS and Android
  • 54% have clicked all the way through instead of exiting
First page of the overlay, featuring a smiling woman in a pharmacist coat.
An overlay showing the advanced filter features on the new Your Orders experience.
An image highlighting the "More" button and options on the new Your Orders experience, including change pickup location, get it delivered, and cancel order.
An image highlighting the new checkout QR code in the new Your Orders experience.