Search has taken many forms over the years: It started out on desktops and laptops, then mobile devices became more important. One thing has remained constant until recently: The searches were all written out.
However, as virtual assistants have integrated with people’s’ daily lives, voice search has become increasingly important, and businesses will need to adapt to it.
Continue reading 5 Tips to Optimize for Voice Search
I recently wrote an article on Skyword’s The Content Standard about the story of Marshmallow Fluff, and how the company used content marketing before content marketing was a thing.
Continue reading A Shoutout from Content Marketing Greats Joe Pulizzi and Robert Rose
In the spirit of #Throwback Thursday, I’m sharing some content I’ve created for previous clients. This article was originally published at IW Financial on Nov. 18, 2015.
Sweden is taking ambitious strides towards a clean, sustainable future. Cat DiStasio of Inhabitat reports that the Scandinavian country aims to be completely fossil-fuel free by 2050, the first such nation in the world. They plan to do this through a multi-pronged approach, by investing in sustainable fuel sources and ramping up their current sustainable practices.
Continue reading #TBT: Sweden’s Investments in Sustainability
It’s important to keep your skills sharp, and it’s even more important to give back. That’s why Catchafire is such a great website: it connects nonprofits with professionals who are looking to do pro-bono work. It’s been described as “eHarmony for nonprofits”.
Continue reading Learn, Act, Impact: Global Leaders Today
Do you want to boost your site’s traffic, but unsure of shelling out money for a pay per click (PPC) campaign? Consider that 85% of clicks resulting from a search are organic links and not paid ones, according to this Unbounce infographic. Not only that, but SEO (or “search engine optimization”) offers the superior return on investment. Before you look into paid search, make sure you’re doing these.
Continue reading 7 Simple Ways to Improve Your SEO
Classic drinks have been making a comeback, thanks in part to Don Draper and a new wave of upscale cocktail bars. Just ask author and cocktail historian Jeff “Beachbum” Berry, who hosted a “master class” on the Zombie at Empire on the Waterfront this spring.
Continue reading The Insider’s Guide to Old-School Cocktails